ASSIMILATE and Lite Panels confirm participation at Cinema India Expo 2011

March 6, 2010

Assimilate, dedicated to empowering creative and post professionals with state-of-the-art, easy-to-use and data-centric solutions delivering optimal price/performance and Litepanels, Inc., a Vitec Group brand, renowned for their HD-friendly key and fill lighting and innovative features to the television, motion picture and audio-video industry, have taken up a booth space at the Cinema India Expo 2011 to be held at the Bombay Exhibition Centre from June 2 – 4, 2010. Cinema India Expo has been the one and only cinema industry expo in India, leading Indian Cinema from celluloid to digital technologies for the past 10 years. It is a convention of professionals from the film fraternity covering areas like film production, distribution and exhibition, from creation to delivery.

ASSIMILATE is transforming post production of visually complex imagery projects with its SCRATCH Digital Process Solution, the essential mix for a real-time, resolution-dependent data pipeline. Along with data management, SCRATCH combines a rich set of DI and post tools for working in any combination of HD, SD, film - 2K, 4K, RED ONE 4K and stereoscopic 3D. SCRATCH ensures an increase in the speed, productivity and profitability of whatever the imagery project maybe. SCRATCH also provides ROCKET FUEL, which is a software and hardware combination providing an affordable entry into the native RED post production workflow.

Litepanels Inc., a Vitec Group brand’s pioneering energy efficient LED lighting fixtures are popular and valued tools throughout the television, motion picture, and audio-visual industry. The entire credit goes to their low power draw, heat-free usage and soft, directional illumination. The ever expanding range of Litepanels products include compact MicroPro and MiniPlus on-camera lights, slimline, flat-profile 1x1 fixtures in standard, Bi-Color, or Bi-Focus, Super-Spot, and Low-Profile versions, and LED Ringlites.

Links: ASSIMILATE
http://www.assimilateinc.com/pdfs/assimilate_news_camera_calling.pdf,
http://www.assimilateinc.com/press.html

LITE PANELS
http://www.litepanels.com/lp/newspressevents/news_press_events.html